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EA apologises & removes in-game ads in UFC 4 following fan backlash - williamsmothas

EA has been forced to justify and decided to take away certain in-game ads from EA Sports UFC 4 in the wake of a huge devotee outcry after aforesaid advertisements were added to the courageous post-launch.

As spotted by Eurogamer, the adverts in question were full screen advertisements that appeared during replays as well American Samoa littler trailers that would pop awake during gameplay for Amazon Prime TV serial The Boys. This resulted in a Reddit thread that quickly went viral on multiethnic media, with many claiming underhanded tactics from the companion receivable to the additions coming in after most reviews for the full-priced game had long-since been published given that it had released a couple of weeks ago.

EA has immediately responded to the outcry with a statement to Eurogamer saying "In the first place this week, the team up turned on ad placements in EA Sports UFC 4 that appeared during the 'Replay' moments in gameplay. This type of advertising inventory is non new to the UFC franchise, though we have typically reserved displaying ads to specific main menu tiles Oregon Octagon logotype placement."

"Information technology is copiously clear from your feedback that integrating ads into the Replay and overlay experience is not welcome. The advertisements have been disabled by the team and we apologize for some disruption to gameplay that players may sustain experienced."

They continued: "We realize that this should have been communicated with players ahead of prison term and that's on us. We want to make sure our players overcome come-at-able experience playing Ea Sports UFC 4, so advertising integration in the Rematch and overlay experience bequeath not be reappearing in the future. Thank you for your continued feedback connected EA Sports UFC 4."

EA Sports UFC 4 is available now on Xbox One and PlayStation 4.

EA Sports UFC 4

on PlayStation 4, Xbox One

EA Sports UFC 4

Release Appointment:

31 December 2020

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Source: https://www.videogamer.com/news/ea-apologises--removes-in-game-ads-in-ufc-4-following-fan-backlash/

Posted by: williamsmothas.blogspot.com

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